Metro Street Teams | Los Angeles County Metropolitan Transportation Authority

Public Relations | Branding | Media Relations | Event Planning
| Community Engagement & Outreach

The Client

The Los Angeles County Metropolitan Transportation Authority (Metro) isthe primary public transportation agency serving millions of residents.Their goal is to enhance mobility, reduce traffic congestion, andimprove air quality through their extensive network of buses, rail, andsubway lines. With various active projects and initiatives, Metro works topromote sustainable transportation options and foster equitable accessto public transit throughout the county. Metro strives to improvecommunities by promoting mobility and equal access to opportunities,aiming to provide exceptional travel experiences for all individuals.

The Challenge

In 2018, Lee Andrews Group was enlisted by Metro to form StreetTeams. The aim was to monitor and address concerns regarding safetyto enhance the customer experience and reimagine public safety. Thisteam has grown to become a crucial component of Metro,spearheading multiple projects such as the K-Line, Discounted FaresPrograms: LIFE and GoPass. Furthermore, the project has also requiredfor Lee Andrews Group to facilitate multiple special events and supportMetro at various community-facing initiatives.

The Strategy

In order to supplement the Metro Public Relations’ team, Lee AndrewsGroup has assembled a Street Team made up of over 65+individuals in order to support Metro at community workings suchas local events, fairs, trade shows, industry conferences, rail lineopenings, CEO pop-ups and other special events and projects. Thisteam was also recruited from the local community, reflecting thediverse demographic of Metro’s ridership. This alongside the 40+community Intervention Specialists (CIS) and partnerships with localCommunity-Based Organizations (CBOs) have provided a multi-layeredapproach to safety. The Street Team work early mornings, weekends,holidays, weekdays, and evenings.

The Outcome

This ongoing collaboration has brought great success with each respective project and has contributed significantly to the Los Angeles community. In 2023 alone, the Street Team program was featured in the Los Angeles Sentinel as a positive example of a reimagined safety model for transit systems and “an extreme value in creating a safe environment” highlighting the K-Line as the safest and cleanest line on the Metro transit system. One factor that helps the Street Team achieve program success includes the knowledge Street Team members have of the communities they serve.