Abundant Housing LA

Website Redesign | Redevelopment Plan | SEO | Design & Technical Audit
| Style Guide for Website Design

The Client

Abundant Housing LA (AHLA), a leading pro-housing nonprofit organization dedicated to addressing the housing crisis in Los Angeles, required a website rebranding initiative to bolster its digital presence and emphasize donor fundraising opportunities. Lee Andrews Group was sought out by AHLA to rebrand their website for better digital positioning as well as support AHLA’s Executive Director’s, Azeen Khanmalek, priority to enhance and streamline fundraising efforts via the website.

The Challenge

AHLA needed a 30-day turnaround to update their website to visually establish their pro-housing priorities, streamline the user experience, optimize the written content for search engines, as well as strengthen the website’s storytelling and engagement capabilities

The Strategy

Lee Andrews Group leveraged its strategic branding experience to elevate AHLA’s digital presence, position the non-profit as an industry leader in the pro-housing movement, and highlight success stories to inspire action and support.

The Outcome

• Unform Brand & Design: Achieved uniformity in branding and design across the website by streamlining the layout and incorporating consistent design elements. This enhanced navigation capabilities and provided a cohesive visual user experience (UX).
• Website Optimization: Optimized all content for better SEO performance with detailed keyword analysis and content integration significantly improving the website’s relevance to target audiences, while boosting its search engine rankings.
• Enhanced Storytelling: Elevated the overall structure of the website to strengthen storytelling, position key messages, and drive visual storytelling opportunities to showcase AHLA’s mission and impact.
• Streamlined Donation Process: Redesigned the ‘hook’ to position the donation process as more intuitive, with an intentional click-through process to seamlessly drive potential donors opportunities.
• Improved User Experience (UX): Generated a user-friendly experience that reaffirms AHLA’s priorities and mission.

Measureable Outcomes:

Increased Visibility: Positioned the website as the go-to resource, increasing organic online growth by 95%. This has resulted in increased page views and engagements.

Donation Funding: Successfully enhanced the donation growth process by 68%.

SEO Success: Achieved a 25% improvement in SEO rankings, driving more traffic to the website.